For the Spring of Design Certificate Program through UVA Darden’s Executive Education, we consulted with Sitar Arts Center to address the needs of the youth aging out of their k-18 programs. We spent 12-weeks as Design Thinking consultants exploring the following question…
OUR QUESTION:
OUR RESEARCH:
We did observational research, conducted interviews, and more. Through this, we produced 16 Behavioral Insights and 4 Extreme User Posters.
OUR INSIGHTS:
With our quantitative and qualitative research completed, we went about creating 3 User Journey Maps and 6 Insight Statements to help us better understand the needs of our users.
OUR MIND MAPPING:
We bucketed our insights and began to brainstorm solutions at address the 7 key themes of obstacles, needs, and assets of our users.
OUR PROTOTYPES:
We developed 6 Prototypes of partnership models that would address the unique needs of our users.
OUR TESTS:
We conducted 2 surveys to test our assumptions. We also had 2 preliminary meetings with potential partners to evaluate their interest.
OUR SOLUTION:
In the end, we decided upon a placed-based partnership model which addressed all 7 of the key themes.
OUR PITCH:
On pitch night, we had 7 minutes to pitch our idea. We won the “People’s Choice Award” for best pitch!
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