Pitching to the Madison Trust

Given the innovative nature of the GOLD Network, I needed seed-money to be able to launch initiatives. In partnership with a cross-team colleague, we turned to the Madison Trust, a major donor funding-competition, where we presented a shark-tank like proposal. By effectively and succinctly communicating the research, approach, and strategic value, we were successful and received $12k of seed-money.

PREPARATION:

In 2014, the Madison Trust was launched as a way to fuel JMU innovations through contributions from philanthropic investors.

Given our office’s tight budget and lack of flexibility, I needed to look for funding for GOLD Network initiatives elsewhere. Therefore, I turned to the Madison Trust both in a practical way and a symbolic way to get more established alumni carrying on their legacy of giving by inspiring young alums to do the same.

I first prioritized the two most important drivers of YA giving:

From there, I partnered with a colleague in the Alumni Relations Office who was beginning to work on Career & Networking for Alumni. Together, we wrote a proposal and outlined a budget that was chosen to move forward to the final stage of the Madison Trust, a compelling 10-minute presentation in front of the philanthropic investors.

Below you can watch the full presentation, along with the Q.A. section.

VIDEO PRESENTATION:

Watch the full Madison Trust presentation.

SUCCESSFUL PITCH:

With strong research behind us, we were successful in our pitch and received $12k of seed money. These funds supported both Career & Networking Month and Giving Day stewardship.

You can read more about the outcomes of each of the projects by clicking here: [Integrating YA Needs]

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